As part of efforts to equip the academia with contemporary digital marketing skills and innovative online pedagogical techniques to support Technical and Vocational Education and Training (TVET) in Ghana, a team of 20 lecturers drawn from the Akenten Appiah-Menka University of the Skills Training and Entrepreneurial Development (AAMSUTED) and two other Ghanaian Technical Universities has attended a week-long training in Nitra, Slovakia.
The team was led by the Dean of the Faculty of Applied Sciences and Mathematics Education (FASME) at AAMUSTED, Professor Yarhands Dissou Arthur, who is Ghana’s Coordinator for a €394,185.00 Erasmus+ KA2 Capacity Building and the European Union jointly funded project under which the lecturers travelled to Slovakia on April 26, 2025. The project has a two-year lifespan.
The Ghanaians comprised six lecturers from AAMUSTED and seven each from Cape Coast Technical University (CCTU) and Bolgatanga Technical University (BTU). The members of the AAMUSTED team were Prof. Yarhands Dissou Arthur, Dr. Isaac Abraham, Head of the Fashion and Textiles Department; Dr. Doreen Dedo, Head, Department of Catering and Hospitality; Dr. Courage Simon Dogbe; Dr Prince Clement Addo; and Mr. Francois Sekyere.
According Prof. Dissou Arthur, the Ghanaians joined others from Germany and the host country on their arrival in Nitra to train in digital marketing co-creation activities, skill training, and mentoring in innovative tools, online pedagogies, and teaching techniques.
He said the members of the Ghanaian team would eventually become lead trainers of TVET students in digital skills using cutting-edge technologies aligned to the unique local Ghanaian context to aid productivity and make the TVET graduates competitive in a technology-driven global economy.
“I am hopeful that the participants have taken advantage of the training to prepare themselves adequately for the tasks ahead to enable Ghana benefit optimally from this project, also called DIGIMARKT,” he said when the Ghanaian Team returned home on May 5, 2025.
Prof. Dissou Arthur announced that as part of the project, Digital Marketing Laboratories would be established in AAMUSTED, CCTU, and BTU to help in training TVET staff and students in digital marketing as well as TVET industry players, in addition to many other benefits for Ghana.
He also said the project had provided for about 40 Ghanaian participants to be trained in Germany in October 2025 to help in knowledge transfer and sharing beyond the training in Slovakia.
