Prof. Dr. Masud Ibrahim is an Associate Professor at the Department of Management Studies Education, Akenten Appiah Menka University of Skills Training and Entrepreneurial Development (AAMUSTED), formerly the Kumasi Campus of the University of Education, Winneba.

Prof. Dr. Masud Ibrahim obtained his Masters’ degree from the University of Ghana in 2010, PhD. From Jiangsu University, China in 2010. He has over 10 years’ experience in teaching and research. He has published extensively in top peer reviewed journals.

Prof. Dr. Masud Ibrahim’s research interests include Innovation Management, Entrepreneurship; Financial Services Marketing; Hospitality & Tourism Marketing; and Electronic Marketing.

Academic Qualifications

• • Ph.D. Management Science Engineering
  • MPhil. Marketing

Professional Affiliations/ Memberships

• • University Teachers Association of Ghana

Teaching Interests

• • Principles of Marketing;
  • Product and Brand Management;
  • Introduction to Electronic Marketing;
  • Integrated Marketing Communication;
  • Services Marketing;
  • Sales Management;
  • Social Marketing
  • International Business

Research Interests and Supervision

• • Financial Services Marketing
  • Service Innovation and organisational performance
  • Entrepreneurship and Small Business Management;
  • Marketing tourism destinations in Ghana.
  • Destination branding

Selected Publications

BOOK CHAPTERS

• • Twum, K.K., Yalley, A.A., Nyanku, M.K., Ibrahim, M., & Manful, G. (2022). Aesthetic Response to Point–of-purchase Advertising and Purchase Intentions of groceries. in Anning-Dorson, T., Hinson, R.E., Coffie, S., Bosah, G., & Abdul-Hamid, I.K., (Eds.) Marketing Communications in the Emerging Economies (Vol. II): Conceptual Issues and Empirical Evidence. Palgrave Macmillan, https://doi.org/10.1007/978-3-030-81337-6_10
• • Ibrahim, M., Mensah, A. F., & Asare, F. (2021). Exploring Online Marketing Adoption Factors Among Used Car Sellers in Ghana. In I. Management Association (Ed.), Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business (pp. 1377-1390). IGI Global. http://doi:10.4018/978-1-7998-8957-1.ch071
• • Madichie, N. O., Ibrahim, M., Adams, D. R. & Ustarz, Y., (2020). Entrepreneurial intentions amongst African Students: A Case study of the University of Education, Winneba, Ghana. In Adesola, S., & Datta, (Eds). Entrepreneurial Universities – Creating Institutional Innovation in Times of Turbulence. Palgrave Macmillan.

PEER REVIEWED JOURNALS

• • Malilo, H. N., Dai, B., & Ibrahim, M. (2023). Global Health Security amid COVID‑19: Tanzanian government’s response to the COVID‑19 Pandemic. BMC Public Health, 23:205 https://doi.org/10.1186/s12889-023-14991-7 (ESCI)
• • Yeboah, D., Ibrahim, M., & Agyapong, K. (2022). An examination of value co-creation drivers in Ghana’s hotel setting: a micro-level approach. Journal of Hospitality and Tourism Insights, https://doi.org/10.1108/JHTI-02-2022-0041 (SCOPUS)
• • Ibrahim, M., Yusheng, K., & Adams, D.R. (2022). Linking Service innovation to Organisational Performance: Mediating role of employee Job productivity and Job satisfaction. International Journal of Service Science, Engineering, and Technology, 12(4) (SCOPUS)
• • Wenxin, W., Malilo H. N., Ibrahim, M. (2020). Measuring patients’ perceived service quality of healthcare services delivery in public hospitals in Tanzania. International Journal of Economics, Commerce and Management, 3(2), 120-134.

CONFERENCE PAPERS

• • Ibrahim, M. & Yeboah, D. (2023). The Impact of Industrial Cluster on SMEs Performance: Evidence from the Wood Industry in Ghana. International Conference on Science, Engineering Management and Information Technology, September 14-15, 2023, Ankara Yildirim Beyazit University, Turkey
• • Ibrahim, M., Yeboah, D. & Mensah, A.F. (2023). Antecedents of Mobile Banking Apps adoption among Consumers in Ghana. International Conference on Science, Engineering Management and Information Technology, September 14-15, 2023, Ankara Yildirim Beyazit University, Turkey
• • Nimako, S. G., Ibrahim, M., Adu-Brobbey, V., & Bortsie, T. (2017). Situating consumer switching behaviour in marketing thought and theory: Implications for research. 1^st International Conference on Competency based Trainining, September 13 – 15^th 2017, University of Education Winneba, Kumasi, 135-148.
• • Nimako, S. G., Takyi, N. L., Ibrahim, M., Adu-Brobbey, V., & Bortsie, T. (2017). Linking waiting time management strategies to customer loyalty: Evidence from banking customers in Ghana. 1^st International Conference on Competency based Trainining, September 13 – 15^th 2017, University of Education Winneba, Kumasi, 135-148.
• • Ibrahim, M., & Mensah, A. F. (2017). Online marketing adoption among used car sellers in Ghana. 1^st International Conference on Competency based Trainining, September 13 – 15^th 2017, University of Education Winneba, Kumasi.
• • Hinson, R.E., Ibrahim, M., Adam, D.R. & Van Zyl H. (2015). Exploring the customer orientation practices of an indigenous Ghanaian insurance firm: A case of Starlife Assurance Company. 2nd Customer Service Management Africa Awards and Conference, Namibia Institute of Public Administration and Management, September 14th -15th 2015, Namibia Institute of Public Administration and Management.
• • Ibrahim, M., Hinson, R., & Stephen, A. (2022). Exploring Consumers’ intention to adopt mobile payment systems in Ghana. International Journal of E-Services and Mobile Applications (IJESMA), 14(1), 1-16. (SCOPUS)
• • Zaineldeen, S., Hongbo, L., Ibrahim, M., & Ibrahim, S. (2021). Linking system quality and intention of use to student satisfaction of student information system in Bioscience Biotechnology Research Communication, 14(5), 324-332. (ESCI)
• •  Yusheng, K., & Ibrahim, M. (2020). Innovation capabilities, Innovation types and Firm Performance: Evidence from the banking sector of Ghana. Sage Open, 1-12, https://doi.org/10.1177/215824402092089 (SSCI)
• • Ibrahim, M., & Yusheng, K. (2020). Service innovation and Organisational Performance: Mediating role of Customer Satisfaction. International Journal of Management and Entrepreneurship Research, 2(3), 97-108.